What You'll Learn
Agents who post consistently without a strategy get inconsistent results. This class builds the strategy first — who you're posting for, what they actually want to see, which platforms make sense for your market, and how to produce content that doesn't take your entire Sunday to create.
- Platform Strategy by Agent Type — Which platforms are worth your time based on your market, your client demographic, and your content comfort level — Facebook for sphere, Instagram for visual content, LinkedIn for referral relationships, and where video actually converts for agents.
- Content That Attracts Clients, Not Just Followers — The difference between content that gets likes and content that leads to conversations — market updates, neighborhood content, behind-the-scenes, client milestones, and the posts agents avoid that are actually the highest performing.
- Building a Sustainable Content Calendar — A realistic posting schedule for agents who have actual jobs — how to batch content, build a repeatable weekly rhythm, and use scheduling tools so you're not posting reactively at 11pm.
- Profile Optimization and Discoverability — The profile settings, bio language, and keyword strategies that make your profiles findable — and the small adjustments that make a profile look like a professional instead of an afterthought.
- What the Analytics Are Actually Telling You — How to read your insights on each platform to know which content is working, when your audience is online, and whether your time investment is pointing in the right direction.