What You'll Learn
One hour on the rules Texas real estate agents are required to follow on every piece of marketing they produce. We cover the letter of the rule, the enforcement patterns TREC has established, and a walk-through of real advertising examples — what passes, what fails, and why.
- The Brokerage Name Requirement — What the rule actually says about displaying your brokerage name, what "readily apparent" means in practice across different advertising formats, and the specific situations where the rule is most often violated without agents realizing it.
- Social Media and Digital Advertising — How the advertising rules apply to Instagram, Facebook, LinkedIn, and YouTube — what has to appear in every post that promotes your services, how profile pages are treated, and the AI-generated ad scenarios agents need to review before publishing.
- Websites, Landing Pages, and IDX — The disclosure requirements for agent and team websites, how IDX displays are handled, and the rules around team names and DBA advertising that catch a lot of agents off guard.
- Signs, Flyers, and Print Materials — Yard sign requirements, open house signage, print advertising rules, and the specific situations where individual agent branding can and cannot appear without brokerage identification.
- Enforcement Patterns and Real Examples — What TREC is actually enforcing right now based on recent complaint and disciplinary patterns — the violations showing up most frequently and how to audit your own marketing for compliance before they come to you.