What You'll Learn
You don't need a camera crew, a ring light setup, or a production budget. You need a phone, a plan, and the habit of pressing record. This class breaks video down into manageable pieces — what to film, how to make it look decent without equipment, where to post it, and how to build a library of content that works while you're out showing houses.
Inside Video Marketing 1 Hr • Course # TBD
- Phone Setup That Actually Works — Stabilization, lighting (the window-light trick that costs nothing), audio quality, and the four settings in your phone camera app you need to adjust before you film anything for professional use.
- Content That Generates Leads, Not Just Views — The types of videos that consistently convert for agents — neighborhood tours, market updates, "what I learned from this transaction" content, and the short-form formats that work on Instagram Reels, TikTok, and YouTube Shorts.
- Where to Post and What to Expect — Platform-by-platform strategy for agent video: YouTube for evergreen search, Instagram for reach, Facebook for sphere, and why posting the same video across all three takes 10 minutes and triples distribution.
- Editing Without Learning to Edit — The mobile editing apps agents actually use, how to do a basic cut on your phone, and the AI-powered captioning tools that make your video accessible without a subtitle editor.
- Getting Past the Camera — Why camera fear doesn't go away by thinking about it — it goes away by filming and posting the first five videos, what "good enough" actually means for agent content, and the framing shift that makes video feel less like performance and more like a conversation.