What You'll Learn
AI is not going away — and neither is the responsibility for what you publish, send, or advise under your license. This class covers the AI tools agents are actually using right now, what they're good for, where they produce confident-sounding garbage, and the specific workflows where AI saves real time without creating real risk.
- What ChatGPT Actually Does — A plain-language explanation of how large language models work, why they sometimes make things up, and why "it sounded right" is not a defense when AI-generated content ends up in a listing, contract, or client communication.
- Where AI Earns Its Keep — Listing description drafts, lead follow-up email templates, showing feedback summaries, social post ideas, and MLS remarks — the tasks where AI actually accelerates an agent's workflow without requiring significant oversight.
- Where AI Creates Risk — Fair housing landmines in AI-generated listing copy, why you shouldn't ask ChatGPT to interpret a contract clause, how AI advertising advice can put you out of compliance with TREC rules, and the liability question nobody talks about.
- Prompt Engineering for Real Estate — How to get better outputs from AI tools by giving better inputs — specific prompts for listing descriptions, objection responses, and market update emails that produce usable copy instead of generic filler.
- Building an AI Policy for Your Business — What to review before publishing AI-generated content, when to get a second set of eyes, and how to think about AI as a first draft tool rather than a finished product.