Everything from class, ready to use.

This is where Brad always starts, because it speeds up everything after it. Load your logo, colors, fonts and headshot one time. From then on, any design can take on your look in a click.

Where to clickCanva home page › Brand, on the left side

Inside a designBrand tab on the left › the menu at the top switches between brand kits

With a brokerage account? Your company's brand kits are probably already loaded. If you see several, ask which one to use. At eXp, the word in class was: use the top one. Staying inside the kit keeps you inside your brand rules.

A design made by AI rarely comes back in your colors. Do not fix it piece by piece. Let Canva swap the whole design into your brand colors, then keep clicking until you like the mix.

Where to clickBrand tab › under Colors, point at a color set › Shuffle › Shuffle again for a new mix

• Choose Apply to all pages to change the whole design, not just one page.
• Shuffle is part of paid Canva plans. It does not recolor photos.

When someone shares a design with you and you can edit it, you are editing the real one. Change it and you change it for everyone else who has it. Brad once sent a seller guide to ten people, and the first person rewrote it for the other nine.

Where to clickProjects › point at the design › the three dots › Make a copy

Inside a designFile › Make a copy

Sharing one of yours? Make a copy and send the copy. Keep your original to yourself.

Think of the old "Got milk?" ads. The card is only the hook. A beautiful place, a short question, and a QR code that makes them curious. Load it with details and nobody scans it.

Make it a series. Same card, new place every month: Santorini, then the Sydney Opera House, then the Eiffel Tower.

Where to clickCanva home page › Canva AI, on the left › type what you want, or click the microphone and say it

When they scan the code, they land on one web page made just for this mailer. It explains what using your equity really means, what their choices are, and how to reach you. Canva builds it from a description. No coding.

Build itCanva AI › choose Code › describe the page

Put it onlinePublish, at the top right › change the Site address to something friendly › Publish

• Expect a do-over. Brad's first version was dull and a little gloomy. One more prompt fixed it.
• The formula for the page: ask, answer, problem solve. Ask the question they already have, answer it plainly, then show how you help.

Do not delete that chat. The page lives inside the Canva AI conversation that made it. Delete the conversation and the page goes offline.

• Your name, phone and email go on the card and on the page. If they cannot find your number in five seconds, someone else gets the call.
• If your website has a home search, let people look around first. Ask for their information when they ask for something, like a showing or a report. Ask too early and they leave for Zillow, where another agent is waiting.

"Free seller guide" gets ignored. "Free seller guide for Marys Creek" gets a click, because it is about their street. Make one version of your guide for each neighborhood you farm. In Canva that is one template and a few minutes each.

Then offer to text them the link instead of letting them download it. They have to give a working number to get it, and other agents will not bother.

When AI makes you a design, it hands you one flat picture. You cannot click the words or move the logo. Magic Layers breaks that picture apart, so every piece can be moved, resized or retyped. Brad calls it his most used tool in Canva.

Where to clickClick the image › Edit › Magic Layers

• It works best on designs, like a flyer or a postcard. On a real photo, the pieces may not come apart cleanly.
• It needs a PNG or JPG picture. Not a PDF.
• Each use counts toward your monthly AI allowance in Canva.

A headshot with an office wall behind it looks pasted on. A logo with a white box around it looks worse. One click removes the background so it sits cleanly on anything.

Where to clickClick the photo › BG Remover

• Missed a spot? Click BG Remover again and use the Erase and Restore brushes.
• This is part of paid Canva plans.

Social media rewards showing up every week, not showing up perfectly. Pick one kind of post you can repeat, like a funny quote every Tuesday. Ask any AI tool for a list of them. Canva drops each line into your design and builds all the posts at once.

Give yourself one hour for three months of posts. Then get on with your day.

Where to clickShare › See all › Schedule › pick the day and time › choose Instagram › choose ONE page › write the caption › Schedule

Then do it again for page two on the next date. If you send all ten pages at once, they go out as one post.

• You need an Instagram Business account that is connected to a Facebook Page. A personal or Creator account will not work.
• Do this on a computer, not your phone.
• Canva can schedule single picture or video posts. It cannot schedule Reels, Stories or swipe-through posts.

A smart tip from the room: set a phone reminder ten minutes before each post goes out. A joke scheduled weeks ago can land on a terrible news day. A quick look lets you pull it.

People swipe through these even when they do not mean to. It is human nature to see what is behind the dots.

• Three to five slides works best. The exception is a question on one slide and the answer on the next.
• For a listing, show the best few photos and say where to see the rest. Twenty photos of one house makes people leave.
• Always end with a next step.
• A series idea from a past student: once a week, "what the headlines said" and "what is actually true" about the market. He builds a few months of them in half a day.

Building a video from a blank page is where people get stuck. Search the Canva home page for "Instagram Reel" or "open house" and start from a template. The words, the timing and the music are already lined up.

Swap a photo or clipClick it › Replace › choose yours

• The strip along the bottom is the timeline. Each block is one photo or clip. Drag the end of a block to make it shorter or longer.
• Pick music with no singing, so it does not fight your words.

• On your next tour, film one feature you love. Plugs in the floor. A fireplace that doubles as a smoker. No address, no price. If people want to know, they will ask, and now you are talking.
• Once a month, string together the best backyards or kitchens you saw.
• Pick one thing and own it. One local agent films only home gyms, and people now think of her whenever they think about moving.
• To get comfortable, record two short videos of yourself a day. You do not have to post them. No ring light needed.

No design is ever perfect, and Canva will happily eat three hours of your day while you try. Time yourself once and you will be shocked. Most of those hours go into designs that never get posted.

Give a new tool twenty minutes of clicking around. Give a post a set amount of time. When the timer rings, publish it or drop it. Something out the door beats something perfect in your drafts.

Tools like HeyGen, Descript and the D-ID AI Avatars app inside Canva can turn a photo and a script into a talking presenter. It can be useful for a quick listing introduction.

It is also many people's first impression of you. A stiff or odd-looking one costs you trust. Try the free version on one small job first. Pay for it only after it has earned its keep.